No, it’s not to do with baseball or cricket. Or singing the perfect aria.
But, it is something you must have.
But for many, it remains as elusive as singing a note of such purity, it would bring tears to a listener’s eyes.
So what is it, and how do you get one?
Can you woo a stranger in an extremely short time? Can you make them so interested they must know more? Or if they don’t succumb to your allure, will you none-the-less have left them with a such a lasting impression, they would want to introduce you to the right person? That’s a perfect pitch.
It comes from a place of complete assurance. You know what your offer is and that others need and want it.
It doesn’t rest on words alone. It has a soul, a heart, a personality.
It’s also a performance. Because you’ve practised until it is delivered flawlessly and with complete conviction.
A perfect pitch is simply the most compelling presentation of the essence of your value proposition.
It is not enough to be passionate about what we do. Or to have motivation, drive and determination. This alone will not vouch a perfect pitch.
You have to dig deep to get to this essence, the spirit of who you are and what you do. It involves a number of activities to scrutinise your values, your offer, who wants it and why.
It’s a testing experience, but essential if you’re to gain a perfect pitch.
The first component of the Key Person of Influence 30 week incubator is all about a Perfect Pitch.
We are required among other things to write the story of how we got to do the business we do within two pages. In a spirit of complete transparency. No point in bull-dusting yourself. It’s a powerful exercise as it forces you to filter the journey through a series of reductions. It helps get to the core.
If you’re committed to the process that means finding out from those you’d do business with what they really want and from those you’ve done business with, if they valued what you gave.
Start by digging out as many contacts as you have with people who may not be offended by your asking them for five minutes of their time.
Tell them what you are doing and why. Then ask them three or four open questions about your offer.
What’s the biggest problem you feel you might have with your online marketing?
What are your challenges or reservations about blogging?
What would you most like to learn about social media?
How do you like to learn? Step by step manual, webinars, one on one coaching, group learning ie: workshops, membership sites?
If you would like to answer them in the comments below, you would be good friends indeed!
Be prepared to accept that what you thought was your best offer, may not in fact be what people need or want. As confronting as this may be, how much better that you go forward with real knowledge of your market, rather than in damaging denial?
Achieving a perfect pitch is a journey. I’m fortunate enough to be being guided on this journey by a bunch of very savvy people. I will share what I learn within the confines of copyright.
But the point is, I know with complete certainty that this is the next step in moving my business forward. So I will have a perfect pitch, and you should too.
You can find out more about Key People of Influence here.