Because it’s an excellent business building strategy and life changing practice.
It’s recommended that business owners work 50 percent in the business and 50 percent on the business.
Most business owners are driven by more than to just be in or on their business. They want to educate and serve their market, be seen as the best in their field, employer of choice and recognized by their peers. They want to make a tangible difference in people’s lives.
With limitless marketing opportunities on and offline to express these messages, they’re frequently caught in a vortex of activity that scatters their efforts for little result. Or they must commit to sourcing and paying marketing specialists appropriately for a return on investment.
Either way when you blog for business and do it well, it changes the paradigm.
A successful business blog is one based entirely on the intersection of purpose and research.
Becoming clear on why you do what you do for whom is a muslin-fine filter for all business activity.
Add to that the depth of research the Internet offers for exploring who and how many are looking for your exact offer, and this powerful convergence leads to purpose-driven and laser-directed messaging.
A new conversation
In the hands of a passionate and purposeful business owner, this authentic storytelling builds their influence. It finds and connects them to their most desired people, opening the door to a new conversation based on trust and collaboration.
Then, when a business owner aligns their purpose, communications and customers to a common cause for mutual benefit and to uplift lives, they have the ingredients from which to create a fiercely loyal and advocating clan.
Blogging is the cornerstone of building such a clan. Why wouldn’t you blog for business?
If you would like to know more about why you should blog, you can easily book in a consult at a time that suits you by using the booking calendar below. I’d love to talk to you about the doors blogging well will open for you and your business.