For example, a stranger arrives at your door and explains they’ve been sent to visit you by a mutual friend. Think Google.
Would you invite them in, offer them a drink, listen to what they had to say and respond with interest?
Are you a natural connector?
When you’re at a networking function do you spot the person standing alone, introduce yourself and ask (without self interest) what they do?
Do you then run a mental check list as to who you could connect them to?
If so, then you’re a person well suited to building relationships online, because much of what you would do intuitively offline is mirrored in your behaviour online.
Tea Silvestre, The Word Chef, is Ms Online Hospitality personified.
She’s linked into the DNA of connecting. In this article, 17 Unique Ways to Turn Your Blog Readers into Loyal Fans, she explains how to build online relationships in her inimitable style.
As always, she is detailed in her step by step pointers. These will give you plenty of ideas to build reciprocal hospitality and a clan.
With constancy, a clan of those who love what you do and why you do it, will share it readily with everyone they know. Just as I am doing with Tea right now. Which is why this is a meaningful activity to commit to online.
Either you’re online to connect in a meaningful way, just as you’d do with networking offline. Or, and I’m sorry to sound harsh, but there is no other way to say it . . . don’t bother.
PS. Talking about offline networking, there are four seats left for the Breakthrough Blogging morning I’m hosting on Friday 29, November. Love to see you there.