Everything I am reading about getting on in Google+, is from a personal profile point of view.
Take this article for example, 10 Productive Tasks You Should Be Doing On Google+ Right Now, written on Problogger by Neil Patel from Crunchbase.
The article is very instructive and a must read in terms of activities you can readily employ to benefit your business, but its slant is all first person.
It’s about you, Jo Blow engaging, not Blow Me Away Pty Ltd of which Jo Blow is the CEO.
What’s the benefit of having a Google+ Page as Why You Must Blog for example, rather than just a Google+ profile as Sandy McDonald from Why You Must Blog?
There’s a marked difference in how you interact with your community, when you write in the third person (ie the business) to the first person (ie, you).
This may prove to be a dilemma for larger business. Although there is a lot being written about the efficacy of social media for big business at present, but that’s another topic.
For smaller business, social media works as online networking and that requires a first person voice. The third person doesn’t engage on the same level as the first. Witness old fashioned websites.
For now, I have decided to stay with the Google+ personal profile, created recently in error. I’ll employ these productive tasks and report back, with thanks to Neil.
In particular, tasks 8/9 -using a Hangout as an educational and podcast tool have great potential for all business owners. Definitely worth putting into your marketing funnel.
Come and hangout in the Why You Must Blog circle and let’s breast this beast together. As Neil says – ignoring Google+ is a BAD idea!
PS Here’s a list from Google as to the difference between Google+ profiles and Google+ pages, which show there are some benefits for business. Enough to warrant two Google+ accounts? What do you think?
Pages are extremely similar to profiles, but they have some key differences:
- Pages can’t add people to circles until the page is added first or mentioned. Learn more.
- Pages can be made for a variety of different entities whereas profiles can only be made for people.
- The default privacy setting for elements on your page profile is public.
- Pages have the +1 button.
- Pages can’t +1 other pages, nor can they +1 stuff on the Web.
- Pages can’t play games.
- Pages don’t have the option to share to ‘Extended circles’.
- Pages don’t receive notifications via email, text, or in the Google bar.
- Pages can’t hangout on a mobile device.
- Local pages have special fields that help people find the business’ physical location. Learn more about local pages.