The scene is set for why I need to manage subscribers and build a list.
Now I have started to invite folk near and far, to follow this progress. Scary!
It would be alright if I had a nice, clear technical diagram of each step to manage subscribers etched into my head. Not so. Every day the thinking cells re-align. It is akin to a splattering of mercury and equally as elusive.
Unlike others following this progress whose subscriber lists are substantial, mine are still relatively small.
Why You Must Blog is young (ish) in online terms, and so it is a good time to pause and re-align.
In starting over again, that might mean losing precious contacts along the way, especially as I am going back to Aweber and that means a double opt-in. Off putting for some, but secure for others knowing they will not get spammed. Aweber’s reputation means too that your emails are unlikely to end up being sieved into someone’s junk filter.
The right numbers
Much has been written anyway about it being better to have 10 followers really interested in your offering who are staunch advocates, than a cast of thousands who aren’t engaged.
Ideally though, you do want a cast of thousands who care very much indeed about what you have to offer. That’s the goal.
Time to get on with it. Let’s clear the murk!
To start with, I am going to itemise all current lists and databases and where they are resident, along with how I gathered them. This might be a useful exercise for you to do too, if you are keen to follow the process to manage subscribers and build your lists.
Mail Chimp: Why You Must Blog List: 128 subscribers
Most of these subscribers are people who I have met through face to face networking over the last year and have granted permission to add them to my subscriber list. My communications have been sporadic and inconsistent.
Linked In: Inspiring Women Online – 270 members
This group was really active when it was started at the beginning of the year. While it continues to grow, it has tailed off over the last few months. Although discussions are regularly added, there are a lot of ‘sleepers’. I believe this is quite common in LinkedIn.
When you administer a group, you can send a broadcast message once a week. I have been poor at being consistent, partly because I had not developed a strategy for how to tailor my communications differently, given that many of the members might also be on my Why You Must Blog List.
Linked In: – 223 connections
Most of these are people within LinkedIn, who have invited me to connect. In as many cases as possible, I have responded to their request with a personal reply and observation about their online presence if I can add value. Beyond that I have not messaged them.
FaceBook: Why You Must Blog page – 56 ‘likes’
Facebook is not innate to me and I find it difficult to manage. It drives me mad that you often cannot comment on another ‘liked’ page, without a request to revert to your personal profile, which means your attempts to feed interesting information to your business associates ends up being fed to your friends and family instead!
FaceBook: inspiring Women Online page – 144 ‘likes’
Not as active in here as I should be, for same reasons as above. But interestingly, think that many of these friends are not one and the same as in the LinkedIn group. Also, the welcome page is outdated as the other four contributors who started it with me are no longer involved, so I need to update that. (Or find another 4 women to be involved – any takers?)
Twitter: 633 followers
Now I have a confession to make. When I first started Twitter, in an effort to help me get going, an internet marketing friend invested in what might have been a bit of black hattish stuff. At any rate, there was this flurry of activity and suddenly I had 700 something followers.
How to leverage off this bunch of virtual strangers? I would love to use Twitter to pass on much of the extraordinary knowledge that comes my way, but honestly it just feels like dropping a drip into an endlessly swirling pool. Worse, to delete followers is a manual process and now I have no idea who has legitimately joined and who was part of that ‘other’ stuff. Not sure what strategy to employ here, but I would like to work it out.
Aweber: The Blog Carnival series download – 4 subscribers (well I only opened it on Sunday!)
RSS: 6 subscribers
I had a lot more, but in the Google Apps v Google personal users catastrophe that seems to have affected only I, I lost my original feedburner list. So I started again recently. Come on good folk help bolster these sad numbers!
1. To migrate all of you on my Why You Must Blog list, to the new Aweber List
2. To enthuse all the members of Inspiring Women Online to join and to ensure that this new list is pristine and has no duplicates.
3. To work out a strategy for managing subscribers in both Facebook pages (having learned how to use them correctly first).
4. To resolve theTwitter issues and see if I can actually get a dialogue happening.
5. To develop a clear communications strategy for using this new list, which is partly automated – silly not to make use of time saving devices as long as you are certain you are stilling delivering value.
And now a lofty goal!
6. To build the list over the next year to a substantial number of good folk, shall we say 1,000, who love what I offer and are prepared to advocate for me.
Sit over my shoulder and watch what I am doing, and please feel free to jump in and alert me to any major mistakes I might make and let’s hope we can learn together.
Don’t forget to subscribe to the many Aweber list, by downloading your copy of this month’s Word Carnival Blog feast: How to find and Connect with your Ideal Customers.
Next post: Strategies for each subscriber list, one by one!