For all my advice about maintaining a regular flow of content, I’ve stalled since the start of the New Year. Why? There was the big idea over Christmas – a humungous idea, in fact – and like all big ideas, they need to take seed and grow just a little, to reap the fruit – just to start 2012 on a well worn cliche for the fun of it!
Thinking I might be able to start sharing the idea with you in an instance, I put off posting all the other information that has come my way since. Consider myself reprimanded.
In the meantime, I’ve been engaged in a number of really interesting conversations in LinkedIn.
My replies are often posts in themselves and as they serve always to answer a query or solve a problem, while the big idea takes root, I shall share some of these with you too.
Internet Marketing Makeover – Michelle MacPherson
But before that, for any of you involved in Internet Marketing, you cannot go past Michelle MacPherson’s 31 day Internet Marketing Makeover. She is a succinct and clear sighted teacher and you will learn a great deal. Membership is free.
Jumbo site or mini sites?
One such conversation (which occurs regularly in Linkedin) is the benefit of a WordPress site versus custom coded websites. It is hard not to be one-eyed about WordPress as it fulfils so many of the requirements business needs to day.
Self owned and hosted, controlled by you, easy to install, flexible, infinitely functional without costly custom coding, SEO friendly, unlikely to ever be redundant.
During one such conversation, a person asked if it would be better to make one jumbo site or a host of mini sites. This was my answer:
“With regard to your query re one jumbo site or a bunch of mini sites. In the main, a well positioned site with an overarching theme is both more successful at supplying the information to your most wanted customer and, in the long term, an online asset.
It needs to be structured into silos of information for the supporting pillars of information you intend to supply that relate to your industry niche.
These both create a natural flow of information to your human visitor and are SEO friendly.
Despite Google’s algorithms changing in favour of social signals, every thing I know to date supports that a well optimised and structured site to the right keyword terms is the best starting and positioning place to be online.
After that you need to consider content and relationship marketing.
Content marketing is in a nutshell, well considered, regular, strategically placed and highly sought after information targeted toward your most wanted customer.
Relationship marketing is about developing community and trust with those who have signed up in whatever way to hear from you – a download, offer or Facebook/Twitter/Google plus, and conversations like this one, (taking place in Linkedin).
These in all probability, achieve the growth in business that one assumes most people are online for in the first place”.
If you are interested in finding out more how to correctly position and structure your website, this brochure will explain how I can work with you to do that. And don’t forget to sign up to Michelle MacPherson’s Internet Marketing Makeover.