It’s in the air, like spring. Or autumn. You know that moment when you sense the season has changed and it heralds a different experience. The ambient temperature of a room, a fragrance, colour or forbidding sky changes how we are. How we exist in that moment.
Purpose is in the air. It’s everywhere. As if the universe has been tossing it’s massive tumblers randomly about for far too long and they’ve finally settled in a familiar pattern discernible by us all.
As happens when you’re assimilated by your purpose. Purpose, the single reason why you do what you do.
This week the Conscious Capitalism movement hosted a conference in San Francisco. Roy Spence, author of Its Not What You Sell, Its What You Stand For made an address and said:
“The goal for our lives is to play to our strength for the purpose of serving the greater good.”
And, that when your business is at its best, this is what you do. You look for friends, you look for love, you look for hope and truth and you play to your strengths to serve the greater good. When you do that it will set you free.”
Think about that for a while. Do we look for friends in business? Absolutely. We want to meet people who value what we do, partner with us and like it enough to share it with others. Those are the attributes of a good friend.
Love? Yes. When you’re loved for why you do what you do, you’re fuelled by an artesian well of creativity and enough endorphins to run back to back marathons. Or so it feels. People who are being loved while they do their business want to give back and give more.
Hope and truth. The privilege to do what you need to do, by dint of who you are and what you’re good at. And so doing, serve others.
Jesper Lowgren, author of On Purpose and with whom I’m presenting on a two day retreat program in July in Sydney, On Purpose and Community says “being on purpose is the blueprint for achieving your highest potential using the natural gifts you possess. It’s the key to your past and to new and successful directions for your future.”
You see how the cosmic tumblers keep falling in the same patterns?
While we can all learn from the stratospheric icons of purpose-driven business, it is from our peers who are on purpose that we learn the most.
They are the people we need to look out for and connect with. Just observing how they go about their business is our daily school. Even if they sometimes leave you breathless with what they achieve. They’re fun to be around. They are generous in what they share. They get stuff done.
They involve you in big ideas. Like Ludwina Dautovic. Ludwina has pulled together a team of 18 authors, for the book, It’s That Easy, Online Marketing 3.0 in 6 months and orchestrated the launch while she had major surgery.
Driven by her purpose she has engaged us all, corralled, encouraged and connected us. We’re in her team and part of her clan.
Tea Silvestre and The Word Carnival group, a collection of international bloggers who reach out each month to deliver their best learning on a chosen business topic. Every post is on purpose and every post is aimed at serving the greater good. The intellectual property accumulated over the last 18 months is equivalent to a degree in small business marketing.
I have learned more about how to run a purpose-driven small business through my association with these generous, talented and clever people then in many previous decades of being in business.
Here is where purpose and community intersect. Purpose doesn’t have to be about changing the world in one hit. Tea was driven to put a small band of dedicated bloggers together in the interest of helping the small business sector. And she created communities. Small meaningful clans of people. A community of bloggers and a community of followers.
Along the way many people will have learned practical and profound ways in which they can improve their business. For free. And if Tea and anyone of her cohorts improved or gained business as a result, then that is as is should be.
Tea and The Word Carnival bloggers are living proof of playing to our strengths for the purpose of serving the common good.
Recently, I’ve been working with some truly special business people in pursuit of purpose and community. They’re all passionate about what they do, but hadn’t articulated their ‘why’ they do it, in a succinct purpose statement.
Here’s my challenge to you. Beyond these suggestions which may help you in 7 Ways to Shut The Lizard Up, share with us here, your purpose statement.
If you have one you’re living and breathing it already, so sharing it is a joy. When you have your purpose statement, every idea, action and decision is referenced through it. Until you are in that space, you have no idea how liberating it is.
If you haven’t got to articulate it that clearly yet, then use this as a forum to help you get there. Or contact me here directly.
Here’s mine: I teach business owners how to reach the intersection of intent and knowledge. Amplified by their stories, this is where their ingenuity will shine. What do you think? Does it make sense to you?