You’ve never heard of Quirkology? That most vital ingredient of entrepreneurial behaviour that separates the cream from the whey?
By the time you’ve read and absorbed these 12 accounts of Quirkology and the other ‘weird bits’ that make up an immutable brand of one, you’ll either be on the quest for it, or thrilled to discover that you have it in pail loads.
Here’s what underpins Quirkology and its twists, turns and unexpected traits. It’s the quintessence of it’s character. The biggest pail of all.
Quirkologists know very clearly and very precisely the ineradicable truth that is their big picture. They can dip into that pail over and over again and regardless of the quirks with which they chose to demonstrate it, they’ll always communicate the same unique essence that describes why they do what they do and for whom.
Does that sound simple? Try this exercise. I’m so and so, I work for exactly who, doing exactly what. I believe that ….. (insert purpose statement here). Does it flow without hesitation, or are you stuck in the Offer Coffer? That’s a very large mucky trunk filled with everything you doubtless have expertise in, available for everyone from the milkmaid to the dairy factory and maybe even the milking cows in-between.
These entrepreneurs are super clear about their big picture. They’re people on a mission. Their big picture rarely involves making truck loads of dosh, unless it facilitates the ability to help others. The readies to ensure they can do their business and live the lifestyle they have ascribed to is a given.
Nor does their big picture involve ego. You won’t hear, “I believe I AM the cream.” You will hear, “I believe there’s never been a better time for every entrepreneur to separate from the whey, be the cream and make a difference with why they do what they do’. Marked difference.
Entepreneurs who embrace quirkology are prepared to develop ‘peculiar and unexpected traits’. They’re completely open to ideas. They’ll test an idea against their Big Picture, if it fits they’ll wear the hat. Think Richard Branson wearing a wedding dress to launch Virgin Brides. Okay we’re not all Richard Branson, but every time we launch a post into cyberworld, we’re doing the equivalent.
Which brings me to why you must blog. Of course. Quirkologists blog. They’re impassioned communicators. They speak in the only voice they understand; theirs. Its’s true, authentic and passionate. They’re unafraid to share their IP, happy to accept scrutiny and feedback, encouraging of others who take up their mantle. They’re story tellers.
A man I met at a business lunch a short time ago, said, “I wouldn’t blog and tell people how or why or what I do, they may steal my ideas.” What a sad, mean spirited reality he lived.
Quirkologists are not mean. They’re generous and expansive in their desire to share with the world what they’ve learned. They know what works to make a difference. They also understand the value of their core offer, price it accordingly and people pay happily for the privilege.
They’re fun and real. They wear large green hats and laugh on their business cards, like Jewells Black, Be Brilliant Now, they teach entrepreneurs using fairy stories like Glen Carlson, Key Person Of Influence, they use evocative cooking analogies to describe how to brand yourself, like Tea Silvestre, The Word Chef, they may even swear like a trooper while telling the most poignant story of a drowning they witnessed like Ashley Ambirge from The Middle Finger Project.
They move us with their stories, enrol us in their passion, engage us in their missions. They’re people we aspire to and want to learn from. They are, above all, completely authentic. They have integrity.
They’re around in all shapes and all guises. It’s easy to find them online, just hang around one and soon enough they’ll introduce you to others. Offline, you might need to be a bit more discerning. But you can tell soon enough. They’re interested in you first. They’re prepared to listen. When you ask them what they do, you’ll get the picture in a under a minute. While they’re precise, (no jargon, no waffle, no blah, blah, blah), there’ll be no question of their passion.
They score highly on all five filters of the trust monitor, competency, inclusivity, disclosure, transparency and authenticity.
They’re a brand of one. They make a difference.
PS. If you want to cram a degree in Quirkology, be quick and join us on Friday June I. Melbourne only, sorry other good folk of the world!