Michelle MacPherson is something of a doyenne in the Internet Marketing World. Which means in the relatively new space of online marketing, she has been at it a lot longer than most of us.
She is also something of a luminary. She has been posting on ‘social media change‘, in terms of ranking in Google for sometime, and long before there was any public discussion about the importance of Google+.
Now I know that for many of you, it’s all just too much. Another social media platform you need to learn and implement.
In the end you just need to be informed. Then when you are ready you can make the leap. At least, if you listen to this, you will know why you should.