Best guestimates on Search Engine Optimization suggest that on page optimization (content that is keyword focused and can be indexed by the search engine spiders and bots) constitutes 20 percent of your SEO efforts .
The balance of 80 percent is made up of off page optimization activities of which social bookmarking is but one.
Social book marking is people tagging websites for later reference which are then saved to the web and categorized. That means that you, or anyone else, can find exactly what you are searching for. This makes social book marking sites intelligent search engines in their own right.
The large search engines will often bring back results that aren’t always 100 percent relevant to your search. The spiders that crawl the web and index pages based on keywords (on page optimization) border on human intelligence, so clever are the algorithms that are put in place by the search engines. However they are robots. Websites that have been bookmarked have been evaluated by people like you and tagged accordingly.
So it stands to reason that while you may do that for others’ content, that if the content you are putting out is valuable to your potential human visitor, then you need to make sure it is bookmarked.
Bookmarking content however, is a tedious process. There are now literally hundreds and hundreds of social bookmarking sites beyond the ones that are fairly well known, like Delicious, StumbleUpon, Digg and Reddit.
Today I was told about this free tool called ImAutomator. I am off to try it and will do a tutorial on the results. Watch this space!