My heart positively sang when I read this in an article written by Yvonne of blog.ytvp on Inspiring Women Online. She was speaking about the need to plan ones social media strategy, to avoid overwhelm.
We have all experienced the rabbit-hole phenomenon.
Go on, be honest. How many times have you started out to perform a task and several hours later found that you have left bits of yourself and your thinking all over the internet, with nary a thought as to whether it will achieve anything realisable for your business.
That’s not to say that helpful and insightful advice is not extremely valuable to both the reader and your reputation online. Just that it needs a discipline around it.
I love the generosity of the online global community. The fact that most folk give away their most valuable information in exchange for the privilege of communicating with you. We have all benefited from this seemingly inexhaustible well of shared knowledge, despite feeling overwhelmed by the volume of it.
Having a discipline that ensures maximum benefit for the right (not minimum) amount of time and effort spent online is essential. And herein lies the premise of Yvonne’s article – that not only is your blog the flagship of your social media strategy, but that the whole strategy relies upon it.
There is most certainly a point to planning to write for a pre-determined audience and then implementing tactics around that to gain maximum leverage off your content. This is the means by which you will both grow and nurture your community online.
Say goodbye and good riddance to rabbit holes. And that goes for the author of this article as well!