Remarkable people are doing remarkable things online. A pattern emerges when you observe this, all of it common to our life-changing experience of the online clan, knit-a-square.
With no exception, passion is always at play. It’s authentically expressed and you get the why of what they do instantly.
Then there’s clarity. You understand in a short space of time what the solution is and how it’s delivered. You’re left with an indelible sense of the essence of the person or people who will deliver it.
They understand who they’re talking to. There’s no confusion. It’s not corporates when the advice is for entrepreneurs. Not all pets when you’re training dogs or just cat lovers when you’re talking about all pets. Not crafters in general when you’re talking to knitters.
They’ve been curious in seeking to understand who may be interested in their offer. They’ve spent time researching what people seeking their solution are looking for online, where they hang out, who they talk to, what search terms they use to find the answers.
There is coherence to their presence online. What’s on their website is logical. It fits with their passion. The way they’ve organized their content makes sense. How you’re guided to their gifts and other vehicles of communication flows. When you’re on their Facebook page it integrates seamlessly with their other social media presences and their website. When you receive an email from them, it’s all just part of a harmonious contribution.
They’re completely in control. You know from looking at their website, this is owned and controlled territory. It’s like they’ve invited you into their home and offered you a cup of tea and a biscuit, or a glass of wine or bubbles. They’re comfortable in the space and so are you. You get to pick up the books on the coffee table and examine the painting on the wall. Overtime you become familiar with these objects, they’re all part of the experience of this brand of one.
They’re impassioned communicators. They express their desire to help, they tell you everything they know, teach you, coach you, engage and enrol you. Their voice is authentic, there’s no agenda, they’re not trying to prove or sell you anything. They’re human. You’re invited to celebrate their wins and commiserate with them when things go wrong. They’ll confess if they’ve done something misplaced. They take you on the journey and soon you’re invested in their passion.
This is how they connect with you. You trust them, so when they ask you respond. You can’t help but advocate for them. It’s just in the nature of the value exchange between you. They have given and given and given, so you’re happy to give back. You want others to connect with them, so you share their links, tweet their posts, like them on Facebook and comment on their LinkedIn groups.
Most importantly of all, they invite you to collaborate. This is a partnership. They may be in the driving seat, but you’re not just a passive passenger. You’re on board, willing to participate in whatever is happening. They’re invested in your ability to contribute and provide the means by which you can. Then they empower you to drive that contribution. They assist your advocacy, giving you the resources to spread the word and bring others on board.
Without a belief in their passion in the first place, there can be no collaboration. It’s the why of what they do that you’ve embraced when you agree to partner with them.
This excerpt from my book, Clans, Supercharge Your Business, was to be about my experience of creating the knit-a-square clan. As I wrote however, other clans began to dominate, in particular, the Key Person Of Influence Clan and the Word Carnival Group.
They all follow the same immutable laws: Clarity, Curiosity, Coherence, Control, Communication, Connection and Collaboration.
Their investment in you and yours in them, combined with the evidence of the exponential impact on others, supercharges your life.