You have a website. You want to be found by exactly the people who are looking for what you have to offer. How do you do that? You start by writing a great quantity of quality, SEO optimised content. It is how you consistently let the search engine spiders know, as they index your site, […]
In light of the recent co-operation between Bing and Facebook and Google’s countermoves suggest we might be about to see a fundamental shift in the way search engine results are delivered. Web 2.0 might be yesterday’s term and how to market online could be different soon. Still, until this is demonstrated, for those venturing into […]
For many businesses, keyword selection is a confusing process. Possibly because most businesses are multi-facetted and no one term adequately covers all that it has to offer. How do you best tell the search engines what such a complex offer is about so they send the right visitors to your site? You may be a […]
This video shows you how to use Google and the Google Keyword tool to start your keyword selection. It is not definitive keyword research, but it is an excellent starting place. You can read the full article on keyword selection here.