Is it possible that you’re ignoring the most important weapon in your communications arsenal?


When I was a little kid, I had a close friend who was always there for me. The girl next to to me had a nice figure. In addition, he’s a smart aleck. And talented. Her parents were picture-perfect. When she was little, her grandparents were saints who cooked, played, laughed, and told tales. She was always doing something that brought her pleasure and happiness.

As I watched, I felt envious of her ability to do it all.

Quite a bit, in fact.

I looked forward to finding out what she had been up to each day.

My first memory of stories comes from this cherished collection of vignettes from my ‘best friend”s’ everyday existence.

As a child, these tales formed my conception of what constituted a typical family life. Changing one’s perspective required some harsh knocks from reality.

That’s the power of stories. Because we’re wired to react to them, they help to mold how we see the world.

When we first hear them, their emotional imprint stays with us for a very long time. There’s a rationale based on facts and figures.

“Play is more than enjoyable,” said Dr. Stuart Brown, the man of the National Institute of Play in the US.

A child’s ability to establish a strong sense of context is aided by play, according to one expert.

‘We all have an internal narrative that’s our own inner tale,’ he said, referring to creative play. Many people’s minds are wired to understand stories as a unit of comprehension.’

Intelligibility measurement unit

That’s something to ponder for a while. As an intelligibility unit, a tale may be thought of as a kind of money for the exchange of ideas.

By not sharing a tale, you are denying yourself the most potent means of communication.

A chance to share a tale.

The only other economist who has also become a professional storyteller is Yamini Naidu.

For someone who has been designated one of the world’s best corporate storytellers and co-author of the fittingly titled book, “Hooked: How Leaders Connect, Engage and Inspire through Storytelling,” that’s an interesting hook.

She’s a master storyteller. Moreover, she has a knack for assisting others in making the most of their most effective means of communication—storytelling. Both as a means of communication and an indicator of power.

On the 16th of July, Yamini will discuss the importance of clarity in storytelling at the fourth free webinar in the Clarity series. Clearly Visible Through A Lens. Here’s where you sign up.