Being a key influencer: attaining perfection in pitch.


Desks were littered with heads cradled in fists.
It was almost as though they were straining their brains to get all of this information out of their heads and onto paper.

This wasn’t a simple task.
Even though we had to go through a number of activities to get to the optimal pitch, we were able to identify our brand essence.

We’d gone through the offer’s qualities, advantages, personality, values, and essence (how it makes a customer feel when they connect with it), as well as what it would be like if it were human (a fusion of the rational and emotional values).

The emergence of a new generation of entrepreneurs

As Glen Carlson said to the 52 participants on the first night of our 30-week Key Person of Influence incubator program workshop, “the program is meant to bring out the value we’re currently standing on, package it, and offer it to the world.”

Following Ian Elliot, co-author of Stop Bitching, Start Pitching, eight hours of intense work were devoted to distilling all of the participants’ combined knowledge and expertise into a succinct 60-second elevator pitch that addressed the following questions:

Was this what we were doing?

Oh, come on, didn’t we all know what we had to offer?
There was a great deal of reorientation taking place.
One of our key performance indicators (KPIs) who received social media training realized that she was really protecting people’s online reputations.
It’s not just a printer, but a company marketing consultant.
A relationship counselor, not an NLP practitioner, is what another person claims to be.

Just what was so unique about the services we provided, you ask?

The cloud of brain vapor became thicker.
If you couldn’t answer this difficult question, then you didn’t have the kind of business offer that would qualify you to be a major influencer.

We were getting closer and closer to the ideal pitch with each stride we made.
We needed to create credibility, identify the most prevalent issues our product answered, suggest the answers, describe our goal, announce our reputation, and convince everyone that doing business with us was a positive experience…

With the help of our groups, we put our concepts to the test.
Exactly what was the significance of every word?
Do you think it effectively conveyed its message?
Is it possible that it was misunderstood?
Was it difficult to follow, obscure, or wordy?
Is it a sign of our trustworthiness?
Would it make people say, “Yup, you’re intriguing,” after hearing it?
Yes, even if I don’t use what you have to offer, I will suggest you to my friends and family.

We listened to and learned from the volunteers who offered their draft versions to the room for critical appraisal. A few hours later, many had transformed from unreadable to eloquent; others needed a skilled editor; and several had us in tears.

Nothing else except a creative business model will do.

As a group, we were asked to consider the bigger picture.
Is the world a better place as a result of our entrepreneurship?
Using Why You Must Blog, could I convince everyone I’ve ever worked with and beyond to connect with passion and establish a community?

So, here’s the gist of it:
A mental marathon is required to explain a notion in a few words or a phrase that would normally take 500 words.
Keep going, even though your mental legs are completely worn out.

Your pitch should be posted here as well.
What can we do to aid one another?
You may learn more about the Key Person of Influence program and its speakers by clicking this link..

Sandra is my name.
Why You Must Blog is my online marketing and coaching firm, and I teach entrepreneurs how to effectively use content marketing and blogging to grow their businesses.

More than 10,000 people from 54 different countries now follow me on my site, thanks in part to my efforts in blogging.
Some of the 500 children orphaned each day in southern Africa due to AIDS and poverty are directly helped by these organizations.
In only three years, we’ve been able to assist nearly 15,000 orphans.

After 22 years of owning a marketing communications firm, I can say with confidence that this is the solution to the three most pressing web issues facing small business owners.
Confused about where to place several offers on the internet? •
There was also a sense of irritation since they had no control over their website

Online authority might be overwhelming, but it can also be done.

For a doable strategy on a page, I employ a proprietary technique.
It leads to a suitable online presence that is owned by the user, hosted by the user, and controlled by the user.
Coaching passionate communications to generate adoring fan communities is my specialty.

Passion is what gives rise to tribes.
We all need a group to call our own.

In the internet world, I’m referred to as a “online angel.”
They are enthralled by the force of their tribal vision and the precision with which they pursue it.

In reaction to some bad criticism and the fact that it sounded awkward when I initially delivered it, I decided to try it again.
This one seemed more fluid than the other one I’d heard.

Sandra here, and I’m a blogger that is passionate about her craft.
Entrepreneurs may learn how to effectively blog to establish connections online via my online marketing and coaching company, Why You Must Blog.

Using blogging, I was able to establish a worldwide following of 10,000 people.
Some of the 500 South African children who are orphaned each day due to AIDS and poverty are helped by our organization.
More than 15,000 orphans have been helped by our efforts as a team.

Combined with our 22 years of expertise operating a marketing communications firm, our knowledge helps businesses overcome three major online issues:

As a result of their uncertainty and irritation, they are unable to place their many offerings online in the best way possible.

Amount of worth is overwhelming, yet they don’t know how to convey it.

Through the use of an actionable plan-on-a-page, we help our clients establish an effective online presence.
As a result of this, I’m able to work with people that are enthusiastic about communicating to help them grow their fan bases.

Communities are built around shared interests.
Everyone should have one.

You may call myself an online angel since I’m obsessed with helping companies grow their online networks.

Seeing the positive impact their community can have on their company and the globe inspires my clients.