Can I help you with it?

What was she supposed to do?
A young psychologist said that she often did tests on very young children with possible learning disorders that were paid for by the government.

The process made her feel bad. If the child had trouble learning, the teacher and parents knew about it, but they didn’t know how to deal with it in the classroom or at home.

How did he set up his online offers?
A business owner in his mid-40s with a lot of experience in sales and marketing, organizational and property development, training, and public speaking was starting his own company. He had a lot to offer, but he couldn’t say what he did, what he wanted to do, or who he did it for.

How could she get back in charge of her site?
A networking colleague hosted the website for a woman who was starting a new business to help people with asthma and other respiratory diseases in their homes. He stopped calling her back after a while. She couldn’t get into the details of either her domain registration or her hosting environment.

This didn’t bother her until she found out she couldn’t use her website to build an army of passionate supporters to sell her message about cleaning without chemicals.

It’s a privilege to find a problem.
The point of these three stories isn’t how the problems were or could have been solved, but how they came to be seen as problems in the first place. Even though each person might have been able to explain the problem, the solution as a whole seemed far away or scary.

It was easier to put these worries aside, like many people who are busy with their jobs.

In all of these and many other situations like them, a good solution could have a big effect on their businesses, their futures, and maybe even the lives of thousands of other people.

What if the young psychologist and her colleagues could turn the mountain of knowledge they had into individual posts, each with a way to deal with these learning problems?

How could they build their database so that these posts spread like wildfire and make a community of teachers and parents who help each other? How many kids could learn more if they were taught the right way when they were young?

Trust leads to the giving of privileges.
People don’t offer up their weaknesses. It’s a privilege to have a conversation that helps you figure out what’s wrong and how to fix it.

The first step in getting people to trust you is to find out who has the problems you can solve. If someone has had a heart attack and you use a tourniquet on them, they won’t trust you.

Also, business owners who stock their shelves with every possible solution to every problem are likely to find that this retail way of getting custom work is expensive and gives little or no return.

The part of research
Ask everyone. Don’t ask what they want, but what they need. Ask them what they think is going wrong with them. Ask your current customers, suppliers, contacts, and people in your database. Ask open-ended questions, which can’t be answered with “Yes,” “No,” or “Maybe.” Make a spreadsheet of the answers to figure out which problems you can solve most often.

Become a problem solver, not just a problem solver.
Widen you ideas. Think about what problems you can solve that could change, make a difference, and help everyone. It’s one thing to help someone regain control of a website. It’s another thing to find ways to build a community that will help asthmatic children.

The difference you can make is worth as much or more than the money you have in the bank.