You know, it’s a revolution.


In 2011, the number of people starting their own businesses climbed by about 22%*, making us a global population of over 400 million people.

“We’re part of the global entrepreneurial elite, an identity that transcends borders, ethnicities, and religion,” Scott Harley said in a recent Forbes piece, The Rise of Global Entrepreneurs.

A digital revolution will also be on display in the 2018 US Presidential elections. As it is, we already have our companies in our wallets and are able to access the rest of the globe at a moment’s notice through various means of communication.

We are in the midst of a creative and innovative revolution that is ready to revolutionize the way we do business on a massively-enabled Web.

“Entrepreneurs are a population, not a location, and their visible production is driving good change in our society,” Scott wrote in the same post.

The dilemma therefore, is how to harness this tremendous potential to expand our company and make a difference.

Squabbling vs clannishness
Humans like congregating in groups. We tend to get together more when the scope of the organization is broad. In our DNA, it’s there. We’re designed to live in tight-knit groups where we can watch out for one another’s backs. As a result of our reptile and elderly mammalian brains, It’s the one thing that makes us feel protected and secure.

A cluster may be formed around any entrepreneur who is digitally equipped. But would it be enough to propel their company to new heights?

Clusters are groups that lurk but don’t participate in the discussion. They have a connection, yet they aren’t engaged with one other. Clans, on the other hand, are groups of individuals that have a shared passion and are actively involved.

‘Being a leader of a tribe is the finest life there is.’ “Seth” Godins

a company with a mission
The members of an enrolled clan will both contribute to and promote your company for no compensation other than to support a shared cause.

Seven Cee’s.
In order to form strong clans, we need to follow a set of guidelines I call the Seven Cee’s, which I outline in my book Clans. Boost Your Profits:

You need to know why you’re doing what you’re doing before you can accept it. This implies that you are able to explain why you do what you do in a clear and concise manner.

You’ve had a strong desire to learn more about this topic, therefore you’ve spent a lot of time online. As a result of your research, you now have a better understanding of who can help you achieve your goals, how to recruit them, and who you could work well with.

Coherence: You’ve worked on a cohesive strategy which enables you to effectively present your purpose online; you the expert, your company or your industry specialty.

All of your online areas are under your control. You are the only one who has control over them.

Authenticity: Your “voice” is clear and unaffected. You convey your feelings and thoughts with conviction. You’re a kindred spirit when it comes to disclosing useful information. You’re a storyteller.

Meaningful connections are made as a result of this. Your tales help others understand and join in on your common goal.

When you locate your clan mates, you work together and form alliances with each other. You bring them together and make them part of a larger group. If you can do this, you’ll have the opportunity to engage in a new dialogue.

Unless we want to be left behind by the next digital surge, we must have this discussion.

It’s more than just a sales pitch; it’s critical to our mission. Changing something for the better is the result of a dialogue in which everyone is included into the conversation and encouraged to participate.

Humanity’s pinnacle accomplishment is the reduction of inequality. Gates, Bill.

Clans are a need for the entrepreneur in the revolution, not a luxury.