But first, I want to look at your scars.
At a recent Women’s Network Australian luncheon, De Backman-Hoyle, who is the Director of Inspiration at Inspired Workplace Performers, said this.
De began her talk by asking the more than seventy women in the room three questions:
Who would say they were really excited to tell others about this product or service?
How many people would like to influence and persuade more people to buy their products and services?
For each question, there was a sea of hands.
De then gave a powerful take on how give and you shall receive is used in modern times.
Or equal treatment. Alvin Goulder, an American sociologist, was quoted by De:
“Almost everyone believes that people should get what they deserve for what they do.”
She said that we might be wondering why this model doesn’t work anymore, and she put forward the idea that we’ve become greedy in an age of free services, samples, and more valuable information than we can take in.
We used to say, “What I do for you, I might want back.” Now, we say, “What I do for you, you do for me.”
Reciprocity may now be better described as “give it away, give it away, give it away, and then gently ask for a sale” or, as she said in the end, “if you like what I’ve given you, you might want to look at what I have to offer.”
Why you need a blog.
Blogging is a very flexible and inexpensive way to share that valuable information and those free services with your community (which it helped you build in the first place!). But what’s more important is that regular blogging gives you the right to ask for something in return because it builds trust, rapport, and authority.
What else can you do to convince and convince others that what you have to offer is worth thinking about?
De asked us if we knew what our money was and how much it was worth. How much did we care about our reputation and how people felt about us? How did we get our names out there? How did we use the social approval we had? Did we know how to set ourselves apart from other people?
“Did we know where our niche was and how narrow we could be?” she inquired.
She said that this was a deep investigation. Trying to think like them. What are their problems and pains, and how can you help them or get rid of them?
She suggested that you add this deep look into the cost of running your business.
Why you need a blog.
I call this finding the customer you want most. Online, you do this by doing thorough keyword research, which leads you to the sites, blogs, and forums that your ideal customer visits.
People have used specific search terms in their browsers to find the answers they are looking for. When you follow this path, digging into where the search engines take them and what they offer, you are always getting a better idea of your best customers and what they are looking for, as well as what your competitors are offering and from whom.
Have you felt what I feel?
De spoke very well about doing what you say you’re going to do. Your ability to show that you’ve been through what you want other people to go through.
Let me see your scar tissue
You can’t position yourself as an expert if you’ve never been in their shoes, and you can’t connect with people if you’re not being honest. She added clarity and confidence, saying that when you tell your story, you should be clear, brief, and to the point, and you should be sure of your successes.
“Show that you’re in charge,” she said. “Show me you and tell me why you.” “What makes you different in your story?”
Why you need a blog.
You can tell all the parts of your story in your own voice on a blog. When you give helpful information and solutions over and over again, you are doing a service. When you do it often, you gain authority, which builds your credibility and reputation.
Turn up your filters
De’s advice that you shouldn’t prostitute yourself for just any business but should only work for those whose values align with yours and who can pay you on your terms is key to establishing yourself as a successful expert in your niche.
Do what you say you’re going to do. Do as De does. If you don’t do what the client wants, they won’t pay. Now that’s being brave. But it is real as well.
If you raised your hand at lunch because you are passionate about your solution and how it will help others, then using these ideas challenges you to raise the bar on your business.