Better business blogging is the theme for this year.


Could George Orwell have prevented the emergence of fascism in the 1930s if he had access to a blog?

There are many Oscar Wilde witticisms that can be summed up in fewer than 140 characters. Is he likely to have become a prominent Twitter user?

It’s becoming more difficult for politicians, businesspeople, and consumers to see eye-to-eye.

For what purpose should your company blog?
How you communicate with others and the rest of the world is what matters here.

You realize that your goods and services are just as important as your marketing and communications efforts. All organizations that sell anything except information are haunted by the tyranny of information—resources, relevance, timeliness, and reach.

Every stage of the company’s lifecycle benefits from your expertise. To avoid being left behind, you must communicate. What’s the best method to do this without interfering with your personnel and processes?

“Business as usual” is now a reality for many firms, with social media becoming an integral part of their daily routines. ‘

Businesses are spending a lot of money on rethinking and reconstructing their communication strategy, with social media at the core of it all. Melcrum, a worldwide research and training company for communicators, provided this excerpt from a 2007 study.

A world where online communication and tools—social media—are the norm hints to a quickly changing future where all of this points.

Invasion of our privacy via the Internet
Some time ago, several of us discovered an intruder in our homes and workplaces. As part outlaw from the industrial-military complex, as well as wild messenger and global whisperer, it was also a political deviant and commercial pirate as well as a publishing guerrilla and moral whistleblower.

This century’s web has made a huge leap forward into its second decade. The internet has shifted the balance of power from the corporate to the end user..

Manufacturers and marketers gained increased control over customers as a result of the industrial revolution. As a result of the rise of the Internet and the proliferation of information, customers now have nearly unlimited access to information and options. Businesses who don’t comply risk being ignored or worse, marginalized.

A pipeline that can’t be stopped
With a single keystroke, we have access to practically anybody, any organization, any body of information, or any sector of business. The internet has become an inexorable conduit, for better or ill.

It is capable of pumping wherever and at any time all the muck of foolishness, prejudice, and boredom the world has ever produced in a microsecond. The good news is that it can do the same with our own libraries of wisdom. It’s possible to double it in two days. Repeat the process a second time the following day. And that’s only the beginning.

Geek gods and well-known idiots
The internet has no feelings, thoughts, or motions of its own. This system has a pulse that is not entirely its own, like the human circulatory system. Because of its obscurity, it has the power to make celebrities seem foolish and nerds appear godlike.

The disparity between the high cost of conventional publishing and the low cost of internet distribution has almost disappeared. Threatening to destabilize a key pillar of wealth-based power—the information industry itself—this development is a serious concern. For the educated or ambitious poor, it offers a passport to freedom on an unparalleled scale.

Using social media, democracy is re-defined and tribes are re-created In addition, blogs and social media have the ability to splinter democracy and reshape it in any way they see fit.

Except for democracies with legally mandated voting processes, the term “democratic” has lost a whole syllable thanks to social media. The term has become commonplace and is now demotic. Everyone has a soapbox, and their voices can be discovered and heard everywhere, at any time, by anybody, regardless of location.

Position your passion effectively enough, and you’ll attract followers who do more than just listen to what you have to say. They’re on the air. For the benefit of others and supporters. Cross-pollination occurs as a result of those other followers coming from other groups. It’s just a matter of time until they do the same thing to their enemies.

Problogger.net author Reem Abeidoh, a well-known blogger, explains:

Direct consumer interactions are the one thing that’s been lacking.
‘ After some early skepticism, organizations are gradually realizing that it is imperative to join the virtual bandwagon and blog. For the first time, a corporation may directly communicate with its clients via this medium, which is lacking from conventional media.

‘It’s a way for us to look less corporate and put [on] a human face when we connect online,’ said Michael Brito, Intel’s Social Media Strategist.’ Rather than relying on a logo or corporate brand, we think individuals connect better with other people.

Our clients like the more personal and direct approach made possible via blogging. In addition, blogging provides consumers with a means to connect with us. It’s possible for customers to engage with comments and give the firm with useful feedback or insight.’

If you replace the term “market” with the word “communicate,” you have a good indication of where communications is headed. And you’ll have a better understanding of why you need a blog for your company.

On the main page of this series on business blogging, you may sign up for further postings.