Despite all my recommendations for keeping a steady stream of content, I have stalled since the beginning of the year. Why? Over the holiday season, there was a huge concept that, like all large ideas, needed to germinate and develop a little before bearing fruit. We’ll start the new year with a tired cliche just for fun.
I delayed releasing all the additional material that has subsequently come my way because I thought I would be able to start discussing the concept with you in the near future. Please consider me warned.
I’ve been having a lot of pretty fascinating talks in the interim on LinkedIn.
While the big idea germinates, I frequently respond with blogs in and of themselves since they always serve to address a question or resolve an issue. I’ll share some of them with you as well.
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Large or small sites?
One such discussion (which comes up frequently on Linkedin) is the advantage of WordPress sites vs websites with bespoke programming. Due to the fact that WordPress satisfies so many modern business criteria, it might be difficult to be objective about it.
Self-owned, self-hosted, under your control, simple to install, adaptable, endlessly useful without expensive custom coding, SEO friendly, and unlikely to ever become obsolete.
One of these discussions included a question about whether creating one large site or a number of smaller ones would be preferable. That was my response:
Regarding your question on whether to visit one large site or many smaller ones, In general, a strategically placed website with a unifying theme is more effective at providing the information to your ideal client and, over time, becomes a valuable resource online.
For the supporting pillars of information you want to provide that pertain to your market specialization, it has to be organized into silos of data.
Both of them produce an organic information flow for your human visitors and are SEO-friendly.
Despite Google’s algorithms shifting in favor of social signals, what I’ve learned to date confirms that the best place to start and position oneself online is with a well-optimized and organized site to the proper search words.
Then, you should think about content and relationship marketing.
In a word, content marketing is the process of targeting your most desired consumer with thoughtful, consistent, strategically positioned, and highly sought after material.
Relationship marketing is about creating a sense of community and trust with people who have opted in to hear from you in any form, whether it be through a download, an offer, a presence on Facebook, Twitter, or Google Plus, or chats like this one (taking place in Linkedin).
These almost certainly lead to the development in business that most individuals go online for, according to assumption.