Organic search engine optimization (SEO) is based on the simple idea that there are three important things online: your offer, the people who are looking for it, and the search engines.
How organic search engine optimization works and why businesses should pay attention
First, the content on your website needs to explain your offer in a way that is appealing and easy for a possible visitor (customer/member) to understand.
At the same time, this same proposition needs to be communicated well and consistently to search engines, so that they choose and promote it as a relevant solution to the visitor who is looking for it. In other words, the website landing page you chose is on the first page of search results, preferably in the top three spots.
Your website is a sign.
Next, your pre-written ad (the meta title and meta description), which promotes your proposition, makes the visitor want to click through to your site. Think of this as getting a customer to walk through the door of your store. If you are in the top three spots, there is a 68 percent greater chance that they will.
When they get there, what they were looking for is right there.
Making the offer impossible to refuse
They are likely to act because they were already looking for it and you are giving it to them. But you also give them so much free information that is very valuable that they can’t refuse your offer.
Also, you make it very easy for them to finish the deal. Everything is clear and well organized, and they can’t help but do what you want them to do, like buy, download, or sign up.
If they were in your store, this would be like leading them down the aisles to look at your well-organized and attractive goods and giving them the chance to make a choice and close the deal at each stop.
Getting to know your neighbors
As a bonus, your visitor gives you their contact information in exchange for the free information they want on their landing page. This lets you build a long-term relationship with them and raises the value of the relationship over time.
The person who came to your site likes your solution and starts to talk about you. They tell other people on the web, who then link to your site and send their visitors there. These links are called “back links.”
The search engines add these to their relevancy matrix as votes of confidence. Also, they give you more ticks because your visitors are so interested in your products that they spent time going from page to page, reading your content, watching your videos, and making their choice.
All of this is tracked, looked at, and figured out in relation to your content that is optimized for keywords. It gives you a better and more consistent ranking in the search engine results page (SERPS), which sends you more and more visitors. This builds your website’s reputation and makes you more successful online.
SEO that is good for the environment. It means what it says.
The process is, in fact, natural. More visitors, better ranking, more backlinks, more visitors, better ranking, more visitors and so it grows.
When you thought things couldn’t get any better, they do. It can be measured. The number of people who visit your online shop is directly related to how much time and money you put into it.
If 1000 visitors a month are looking for an exact match to your proposition and you have done the work to rank number one for that search, then on average 420 of them will come to your website.
How can a businessperson today afford to ignore that?