Passion is the magic that makes work fun and turns pain into joy. Passion is success waiting to happen, not because it can, but because it must.

Passion is the key to successful blogging. Whether it’s your business, your job, or your hobby, it has to be. If you can say yes to any of these questions, you don’t have a problem with passion:

• Do you wake up in the middle of the night thinking about a person, an idea, or a calling?

• Does your passion make you jump out of bed in the morning, ready to get going?

• Do you hate it when other things keep you from doing the one thing you’d rather be doing?

No passion to declare? Don’t despair!
If you had to say no to these questions, it’s probably safe to say that you’re not in passion melt-down. Don’t despair. If you let it, passion can get in.

But first, let’s look at an example of passion:

Love and the fight for freedom
From 1940 to 1945, there was only one man standing between the German-led Axis forces and the end of democracy.

Everywhere he went, Winston Churchill made people think differently. He was both liked and disliked. But his drive to stop the Nazis from taking over the world brought a scared Britain together.

During five hard years, he convinced a group of people to never give up. He got the United States, which was focused on itself, to help him join the Allies and finish the job. Because of this passion, democracy is still around today.

I’m not Churchill, though
We are not Winston Churchill. We might not be strong enough or smart enough to take on the world and its problems. But we have what it takes to beat ourselves in our own hearts.

We can work together to overcome our weaknesses and win as a group by taking small steps. And even if it’s something small, like losing weight, helping a friend feel better, or keeping a relationship going, we can share it with pride and modesty. Someone else’s Everest is your smallest accomplishment.

Blogs and the new power in the world
When we blog, we tell and share our stories, which makes us part of the most focused self-help group in the world, where the only competition is with yourself.

In the old world, only a few people were in charge of communications. This fundamental is turned on its head by blogging, which gives everyone who wants to use it the same voice and reach.

How do you find your passion?
Remember the old saying that it’s better to give than to receive. The human brain is built to choose good over evil, to give love, and to want love. The source of passion is inside. Asking yourself these three simple questions will help you find it:

• What’s the most important thing in my life?

• How can I use it to change the lives of other people?

• Who are these other people?

Give honest answers to these questions. Then, do something about your answers, no matter how small. Learn something new, join a different group, or give more. One action, every day, until you and the action are the same.

Then start by making a blog of your own
Also, keep in mind that we are not just logical. Yes, the mix does change. Even though there’s nothing wrong with the old car, we get excited when we see an ad for a new one. Logic says that the decision is right because we’ll save money if we buy now.

You can do both. You can be both passionate and logical about things. Just make sure you use your own voice when you talk.

Passionate blogging
Blogs, in particular, have become more mature. They’re no longer kids who blow bubblegum in their parents’ faces when they’re in high school. Now that they are young (and not so young) adults, they have their own ideas.

It’s time for businesses to stop following the old rules of marketing and join the conversation.