Purpose makes all the difference


There’s a sense of direction. It’s all over. As if the universe had been tossing its big tumblers around randomly for a long time, and now they have finally settled into a pattern that we can all see.

As happens when you become one with your goal. Purpose is the reason you do everything you do.

This week, a conference was held in San Francisco by the Conscious Capitalism movement. Roy Spence, who wrote the book It’s Not What You Sell, It’s What You Stand For, spoke and said:

“The goal of our lives is to use our strengths to help the world as a whole.”

And that this is what you do when your business is doing well. You look for friends, love, hope, and the truth, and you use your best qualities to help the greater good. If you do that, you’ll be free.”

Take some time to think about that. Do we try to make friends at work? Absolutely. We want to meet people who care about what we do, who want to work with us, and who like what we do enough to tell other people about it. These are things that a good friend has.

Love? Yes. When you’re loved for why you do what you do, your creativity flows like water and you have enough endorphins to run two marathons back-to-back. That’s how it seems. When people are loved while they go about their work, they want to give back and give more.

Truth and hope. The right to do what you need to do because of who you are and what you’re good at. And in this way, help other people.

The author of “On Purpose,” Jesper Lowgren, with whom I’ll be giving a talk at a two-day retreat in Sydney, Australia, in July, called “On Purpose and Community,” says, “Being on purpose is the blueprint for reaching your highest potential by using your natural talents. It’s the key to understanding your past and finding new, successful ways to move forward.”

You see how the cosmic tumblers fall in the same patterns over and over again?

We can all learn from the sky-high icons of purpose-driven business, but we learn the most from our peers who are on purpose.

We need to keep an eye out for and talk to people like this. Just watching how they do their work is our school every day. Even though sometimes what they do makes you gasp for air. It’s fun to be around them. They give away a lot of what they have. They make things happen.

They make you think about big ideas. Like Ludwina Dautovic. Ludwina put together a team of 18 authors for the book It’s That Easy, Online Marketing 3.0 in 6 months and ran the launch while she was having major surgery.

Because of her goal, she has gotten us all involved, brought us together, inspired us, and linked us. We are on her team and in her family.

I have learned more about how to run a small business with a purpose from these kind, talented, and smart people than in all the years I have been in business before.

Here is where community and purpose meet. The purpose of something doesn’t have to be to change the world all at once. Tea wanted to help small businesses, so it brought together a small group of dedicated bloggers. And she brought people together. Small groups of people with important ties. A group of bloggers and a group of people who read what they write.

Many people will have learned useful and deep ways to improve their business along the way. Nothing. And if Tea or any of her friends got better or more business because of it, that’s the way it should be.

The Word and Tea Bloggers for the Carnival are living proof that we should use our strengths to help the common good.

Recently, I’ve been working with some truly unique business people who are looking for a purpose and a place in the community. They are all passionate about what they do, but they hadn’t put together a clear statement of “why” they do what they do.