Why you should write a book


We went camping over Christmas five years ago. Long, slow, lazy days give you a lot of time to think about… business. I liked to read books, but I had no plans to write one.

On the way home, I thought with some reluctance that I’d have to start networking. Back at my desk, I found an event that wasn’t too expensive, and it was in January, when everyone in business is usually on a beach baking.

I went. Three questions were asked by a young man who stood on the stage. Was what I did important? Did I care for it? How much did I get paid?

My husband and I had just closed our 22-year-old marketing and communications business and worked very hard to start and grow a charity (and that is an even longer story).

Before Get It Right Online was born, and even though I had started Why You Must Blog as a business, I was already coding and building websites at that time.

Nooo, Nooo and No

I felt like I wanted to scream, “No, no, no!” but I didn’t.

I looked at everything in the room. People were nodding their heads in that crazy way that looks like a plastic dog on the back window ledge of a car. The young man had said exactly how they felt.

Several presenters then went on to talk about how to solve this clear and common problem. The first one was a way to write a book.

I had been thinking about a book for years. I wrote half of one and then gave up on it. How many of you have a half-written book buried somewhere that doesn’t quite work anymore?

I was shopping

There was no selling going on, but I bought whatever was coming. I was in the right place at the right time to slam my credit card on the table and say, “I want what you’re selling!”

It was the right choice. I learned a lot more about business from some very smart people than I did from running my own business for many years. I gave away how to code websites and made a whole new set of products. I joined a strong group of business people. I wrote a book, too.

Did you learn anything from the book? It has. There were many good things about writing a book for me.

Why you should write a book

1. It shows you (and your lizard brain, which doesn’t believe) in full technicolor what you have to offer the world. It stops that annoying little voice that says, “Hmm, you really do know what you’re talking about!”

2. It sorts out your value in a way that is clear and logical, whereas before it might have been a bit jumbled and confusing because of the needs of running or starting a business.

3. It gets you used to being creative and to the discipline of writing at a set time and place (hopefully every day).

(When I look back, it was a wonderful time for me. I can’t believe I wrote my book when I look at it now.)

4. As soon as you hold the first copy in your hands, you’ll know that something very important has changed about how you do business in the future.

(I gave a TEDx talk two years after my book came out. Without it, that would have been impossible.)

5. You’ll talk with more authority and be sure of why you’re saying what you’re saying.

It’s all about having faith in yourself

6. It will show what you believe in. Those rules that can’t be changed about how you make your offer. And by doing so, your offer will be stronger, more likely to work, and more appealing.

7. It will show you that you have a voice that can help other people change the world.

What did they do?

Daniel Priestley, who wrote books like Key Person of Influence, The Entrepreneurial Revolution, and Oversubscribed and works with Glen Carlson on the successful business development program Key Person of Influence, was the young man.

They have given their past participants the chance to share the book Key Person of Influence, which explains how to become a Key Person of Influence and gives more reasons why you should write a book.

Yes, their goal is to invite you to an event like the one I went to, but when the invitation comes, you can choose whether or not to go.

Here is the link to a free copy of the book until then. I’m happy I read the book and even happier that I took the class. Not everyone can do it. I help a lot of KPIs make sense of what they’ve learned by being their coach. But that just helps them learn faster. They learn a lot, which is the point. They get to write a book, too.

PS: Here is a great interview with Tony Hughes and Dallas McMillan.

Tony Hughes talks about how important it is to write a book, but he also thinks that you should blog first.