or how to locate and get in touch with your ideal client. a blog carnival entry published under
I’ll tell you a quick tale.
Once upon a time, two individuals had a joint services firm. For twenty years, they put in long hours every day. They thought they would succeed since they had worked so hard. They were for a while, but as time went on, it became tougher for them to attract new clients and keep the ones they already had. They questioned one another, “Why was this?” Was it the state of the economy, the evolution of technology, or workers from Generation Y? Finally, they sold their company and moved on to other endeavors.
I had the honor of hearing motivational speaker and International Speaker Hall of Fame member Lisa McInnes-Smith speak on Monday night at a small gathering.
The way Lisa speaks what she says greatly influences individuals who are listening to her.
Her audience is moved by her radiating energy in a way akin to how seaweed sways in a powerful surf. We immediately shifted the other as a response to her request or her verbal hug as we leaned one way into what she said.
“The most significant organ in your body is your mouth. Everything you say will come back to haunt you, she warned. courtesy, support, praises, and smiles.
Establishing the link: the boomerang effect
Are you solely considering if a potential customer’s money will soon be in your bank when you meet them?
Are you so eager to convince them that your answer would solve their issue that you can scarcely bear to hear what they have to say before presenting them with your offer?
Do you use jargon and obfuscation to talk down to others when you communicate?
Do you truly believe they are stupid, as you are saying to yourself? That considering how hard you work for them, they should be paying you a ton more and don’t respect what you do?
Our clients are humans, and we risk losing sight of that. Do we really think people won’t sense that’s how we feel?
Maintaining the connection: 100 little steps
“You can’t pretend to care about others; compassion is an action, not an emotion. According to Lisa, in one of her videos, “little things you do on a regular basis.”
Wow. Consider it for a time.
How do you treat or “care” for your current and future customers? What if you’ve actually been lying?
Consider the results of your actions
Does it really serve the best interests of your client? Do you grin when you answer the phone? Are your conversations courteous?
Do you consider it your responsibility to get to know them well enough to inquire about their sick employee, son’s academic performance, or sick dog?
Do you consider the extra things you might do to improve the value of your service at little or no expense to you or them?
Really, are you listening? Do you recognize the opportunity to compliment someone or what they do?
“Praise always strengthens people, and every time you empower people, YOU become more powerful and influential,” Lisa stated while opening her arms widely.
There is a technique to make sure that your connection with your clients is balanced and healthy rather than one of master and servant.
Today, finding the right customer and keeping them needs much more than just skill-sharing.
So make an effort to be in an environment where you can meet individuals that you can actually listen to. Then, be truthful. Does what you have to give actually meet their needs? If it doesn’t, suggest someone you know who could give a superior answer, a powerful ally, or volunteer to look into a solution on their behalf. This is almost always the one that benefits everyone the most.
Boomerang-like, what goes around eventually comes around, and you will be rewarded somewhere else.
What about our couple that co-owned a business? Since there was a demand for their knowledge at the time they founded their company, employment was plentiful. Customers were customers. They received the bill after you met their needs. You complied with their orders. If you did a good job, they typically returned. If they didn’t, though, there were other customers. It was like that. no more.
PS: If, like our fictional couple, you don’t give a damn about your customers, give them your company and find anything else to do.