Building an online community requires these three elements.


Because of recent collaborations between Bing and social networks like Facebook, the phrase “Web 2.0” may be a thing of the past, and how to sell on the Internet may be poised to undergo a drastic shift.

However, keyword research and work will still go a long way toward creating your online community until this new world is proven and more understood for individuals heading into blogging and social media.

People desire to find or be discovered online, which is the foundation of online success. Keyword research is often the first step in this process. Determine how many individuals are looking for your product or service using the same search phrases as you.

What do you mean by the term “Web 2.0”?
Technology’s ascent, which enabled today’s social media, was first described as “Web 2.0” in 2004. In comparison to the early days of Internet, when most websites consisted of static pages of content, this was a significant shift.

Business organizations and bloggers now have the means to engage in marketing dialogue and build connections with potential clients, thanks to the emergence of Web 2.0. Everything, however, is contingent upon consumers being able to locate them.

While StumbleUpon, Digg, Reddit, and RSS feeds are Web 2.0 assets, blogs (dynamic content) and social networking sites like Facebook, Twitter, and LinkedIn are the most important platforms for most.

As part of this complex tapestry of interactive communication, interactive social networks like You Tube and Flickr allow users to add movies, comments, images and podcasts. As soon as you’ve met the correct individuals and started a discussion, they all help to create your online community.

There are now search engines built into the likes of You Tube, Flickr, and Apple’s iTunes. By 2008, You Tube has become the second-largest search engine in the world. Ebay and Facebook, which have more than 5 million members, are search engines in their own right.

a search for relevant keywords
In order to be found by potential customers, it is critical that you match their search criteria with your own description of who you are and what you do.

Spending money on a website, social media accounts, or even a You Tube video is all for nothing if you haven’t done your homework and selected your keywords appropriately on and off page.

You’ll lose out on the chance to attract hundreds or thousands of people who are specifically looking for you. No fantastic new internet company concept should be contemplated without doing this study as well, by the same token.

First, let’s deal with the traffic.
The majority of individuals, and especially companies, shouldn’t attempt to establish an online presence without first focusing on increasing their audience and fostering an online community. So traffic generation and appealing visitors are your top priorities.

Secondly, conversions.
It’s imperative that after you’ve located these potential customers and attracted them to your website, you immediately convince them that your product is exactly what they’re looking for so that you can begin connecting with them once again.

Online and offline sales funnels are same. To turn a visitor into a client, member, or advocate requires time and work. Instead of making a single cold call, you might potentially be speaking with hundreds or even thousands of people at once. And that’s a worthwhile endeavor that should pay off handsomely in the long run.

Do you have any ideas on what to do next?
Start by doing your own successful keyword research and then apply it to a variety of Web 2.0 sites. You may either do this on your own, or you can hire someone else to do it. To ensure the quality of your instructional materials, coaching or third-party vendors is a must in any case.

The circle has been completed.
What are you going to do in order to locate these items and services?

To get started, look for keyword research-related search keywords on search engines like Google, or on social media sites like YouTube or Facebook.

It’s a good idea to look for blogs, YouTube videos, and Facebook pages that have been successful in using keyword research to rank high in search results. Because if they’ve done well, they’re likely to offer items or services that can help you do well, as well.

Then start a dialogue with other bloggers and forum members. Find out who they suggest and strike up a conversation with them. Do they show competence, transparency, inclusion and authenticity using the Trust Monitor? This is a useful tool for both online and offline interactions.