On the way to a perfect pitch

No, it has nothing to do with cricket or baseball. or giving the perfect aria.

But you can’t do without it.

But for many people, it is as hard to find as singing a note so pure that it would make someone cry.

What is it, and how do you get one?
Can you get to know someone in a very short time? Can you get them interested enough that they have to know more? Or, if they don’t give in to your charm, will you have made such an impression on them that they would still want to put you in touch with the right person? That is a great sales pitch.

It comes from a place of full confidence. You know what you have to offer and that other people want and need it.

It doesn’t just depend on words. It has a spirit, a heart, and a mind.

And it’s also a show. Because you have practiced it until you can say it perfectly and with full conviction.

A perfect pitch is just the most compelling way to show what your value proposition is all about.

Just being passionate about what we do is not enough. Or to be motivated, to have drive, and to be determined. This is not enough to guarantee a perfect pitch.

Dig deep
To get to the heart of who you are and what you do, you have to dig deep. It requires doing a number of things to look at your values, your offer, who wants it and why, and why they want it.

It’s hard, but you have to go through it if you want to get a perfect pitch.

The Perfect Pitch is the first part of the Key Person of Influence 30 week incubator.

We have to write, among other things, a two-page story about how we came to run the business we do. In the spirit of being completely honest. There’s no point in putting yourself down. It’s a powerful exercise because it makes you think about the trip through a series of cuts. It helps get to what’s important.

If you’re committed to the process, that means asking the people you want to do business with what they really want and asking the people you’ve already done business with if they liked what you gave them.

Start by getting in touch with as many people as you can who might not mind if you asked them for five minutes of their time.

Tell them what and why you’re doing it. Then, ask them about your offer in three or four open-ended questions.

Mine were:

What do you think is the biggest problem with the way you market online?

What do you worry about or find hard about blogging?

What about social media would you like to know more about?

How do you learn best? Step-by-step manual, webinars, one-on-one coaching, group learning, such as workshops, or membership sites?

If you want to answer them in the comments section below, you would be a very good friend.

Be ready to accept that what you thought was your best offer might not be what people need or want. Even though this may be hard to hear, it’s better that you know the truth about your market and move forward than to be in harmful denial.

Getting to a perfect pitch is a long process. I’m lucky that this journey is being led by a group of very smart people. I will share what I learn as long as I don’t break the rules about copyright.

But the important thing is that I know for sure that this is the next step for my business to take. So my pitch will be perfect, and yours should be too.

Here is where you can learn more about Key People of Influence.