Everything I’ve read about getting started with Google+ is from the point of view of a personal profile.
For example, Neil Patel from Crunchbase wrote this article on Problogger called “10 Useful Things You Should Do on Google+ Right Now.”
The article is very helpful and a must-read if you want to learn about things you can do right away to help your business, but it is all written in the first person.
When you write in the third person (as the business), it’s very different from when you write in the first person (as yourself) (ie, you).
This could be a tough choice for bigger businesses. Even though a lot is being written about how well social media works for big businesses right now, that’s a different subject.
Small businesses can use social media as a way to network online, which needs a first-person voice. The third person doesn’t care as much as the first person. Look at websites that are out of date.
I’ve decided to keep the personal Google+ profile I recently made by mistake for now. I’ll do these useful things and let Neil know how it goes, thanks.
Tasks 8/9, which involve using a Hangout as a tool for teaching and podcasting, have a lot of potential for all business owners. This is something you should definitely add to your marketing funnel.
Come hang out in the Why You Must Blog circle, and let’s tackle this problem together. As Neil says, it’s a BAD idea to ignore Google+.
PS: Here’s a list from Google about the differences between Google+ profiles and Google+ pages, which shows that there are some benefits for businesses. Enough to make two Google+ accounts worthwhile? How do you feel?
Pages are a lot like profiles, but there are some important differences:
- People can’t be added to a circle by a page until the page is added or mentioned first. Find out more.
- Profiles can only be made for people, but pages can be made for a wide range of things.
- By default, everything on your page profile is open to the public.
- The +1 button is on pages.
- Pages can’t +1 other pages, and things on the Web can’t +1 either.
- Games aren’t for pages.
- Pages can’t be shared with people in “Extended circles.”
- Pages don’t get updates by email, text message, or in the Google bar.
- On a mobile device, Pages can’t hang out.
- People can find out where a business is located by using the special fields on local pages. Find out what local pages are.